2. Challenges Faced 

Before partnering with Laura Martinez, The Lacy Nook didn’t have consistency on Instagram. The business owners wanted to increase their social media presence in the community in Walthamstow. They wanted a fresher approach and new high-quality photos and videos ready for social media to help drive traffic and increase sales revenue with the community around them.

3. Solution Provided by Laura Martinez

Upon engaging with The Lacy Nook, Laura Martinez quickly identified the key areas for improvement and developed a tailored strategy to address them:

• She built a comprehensive Instagram Audit where she reviewed the restaurant’s existing Instagram content and presented a clear, professional plan for improvement. Her suggestions were aligned with our goals, making the collaboration seamless.

• Laura was responsible for creating visually appealing content, including photos and videos highlighting the restaurant's unique offerings. Since she is local to our community, her creative approach ensured that the content resonated with the area. 

• Laura kept up with Instagram trends, integrating them organically and originally into the restaurant’s content. This helped The Lacy Nook remain relevant and engaging without appearing to copy existing trends.

• Laura also helped us manage new campaigns, from creation to boots. They launched a targeted video campaign promoting a 20% discount on food every Thursday, which ran for a month and successfully increased customer engagement.

4. Impact and Results

Collaborating with Laura Martinez guided significant improvements for us as a restaurant:

• Increased Engagement and Reach: Over seven months, the restaurant’s Instagram engagement, reach, and followers grew by approximately 9%.

• Successful Campaigns: The Thursday promotion campaign attracted more customers, increased revenue by 3%, and raised the restaurant’s profile within the community.

• Influencer Engagement: The improved social media presence attracted local influencers who visited the restaurant and shared their experiences with their followers, boosting visibility.

• Customer Growth: The restaurant saw a noticeable increase in customers from outside the local area and consistently positive reviews.

• Creative Evolution: We benefited from Laura’s creativity and professionalism, which kept their content fresh and original and helped us stay ahead of social media trends.

5. Future Plans and Goals

Looking ahead, The Lacy Nook has several ambitious plans, with Laura continuing to play a key role in their execution:

• Menu Update: The restaurant plans to update its menu, and Laura will be responsible for capturing new photos and videos that showcase the fresh offerings.

• Workshops and Collaborations: With plans to collaborate with Florest Flora on food workshops and also run monthly Suppers with the support of local chefs.

• Expanded Advertising: The Lacy Nook aims to increase its ad use and potentially expand its social media presence to TikTok, with Laura’s help to guide these initiatives.