Love Bakers Arms
Commissioned by Waltham Forest Council and in Collaboration with Artillery
Saturday 14 February 2026
Bakers Arms, Waltham Forest
A Valentine’s Day celebration of local shops, sustainability and community
Love Your High Street: Love Bakers Arms was delivered by Artillery CIC in collaboration with Waltham Forest Council, local businesses and creatives.
Commissioned by the London Borough of Waltham Forest and funded by the UK Government through the UK Shared Prosperity Fund, the project celebrated local enterprise, sustainability and community connection
This project was possible thanks to:
Artillery They are specialists in creative project management, combining event production, artist mentoring and community development. Here are some of the ways we share our expertise, make visible local talent, and join the dots to grow ideas from the ground up.
Laura Martinez Da Silva, content creator, for producing the wonderful reels and portraits that capture the stories of local businesses and residents.
Paula O’Connor, stylist, slow-fashion advocate, and co-founder of The Reloved Club, for inviting and interviewing participating businesses, and shaping the programme for the tour. www.therelovedclub.co.uk
All the participating businesses and interviewees, whose stories, craft, and community spirit make Bakers Arms special:
Carey, Age UK
Naila Ahmad, Leyton Green Studios
Zara, Forest Recycling Project
Aeron, PDSA
Jayne and Odhran, The Community Apothecary, The Hornbeam Centre
Andy, WP Wakefields
The London Borough of Waltham Forest
My creative process in this project was
My work on the Love Bakers Arms project with Artillery was more than just a commission; it was a celebration of community. I was tasked with bringing the heart of this historic high street to life through a cohesive visual identity.
With Laura, Paula and Morag on my side, we brought to life incredible local stories and whole community together to celebrate what makes this borough special.
Part of what I did":
Branding & Design: Crafting a recognisable visual language across all print and digital assets (posters, flyers, social).
Dynamic Media: High-quality photography and video content to showcase local businesses and build a pre-event vibes.
Event Integration: Ensuring the visual brand translated seamlessly into the final live event.
